With market share shrinking and the brand looking dated, Prolink sorely needed a major brand refresh. Built around the proposition ‘Connect your life’, we re-crafted their brand signature with a softer more contemporary feel, with the ‘i’ turned into their core brand icon. Called ‘The Link’, three linked coloured dots evoke the ‘connect your life’ proposition, and represent the three main categories of their range: data, power and connector products.
Brand strategy, brand identity, digital and print collateral, packaging, brand toolkit, staff brand training
EQ reflects the soul connection at the heart of brands, and the more holistic way we build them with our clients.
More than a name, it represents our belief that together, we build brands through clarity, creativity, and emotional intelligence.
Explore how we can unlock and express your brand’s full potential, together.
Cultivating Success for Small Businesses through Brand DNA® Workshop
We are empowering small enterprises to thrive through strategic branding. We pave the path for your brand to flourish, leaving a lasting brand impact.
We offer #supportsmallbiz package thru government grant
If your company: (1) Have a registered company and operating in Singapore (2) Have at least 30% local shareholding (3) Be in a financially viable position to start and complete the project.
* Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider.