Leading interior design firm ‘The IDD Department’ sought to elevate their brand to more accurately reflect their niche market – exquisitely curated environments that intuitively express the aspirations and emotional DNA of their wealthy clients. We proposed a radical name change, to “Evocateurs” – combining ‘Evocative’ with ‘provocateurs’ to give them a more expressive, cutting edge appeal. We also rewrote their brand narrative around their unique approach to design.